“PREVIEW BEACHWEAR COLLECTIONS 2012″
Fortezza da Basso, from 16 July 2011 to 18 July 2011
Passion is something serious. You can neither improvise nor invent it. Sometimes it is like a battering ram, sometimes a caress, often a talisman.
This is how the project of Mare D’Amare originates, fostered by the need to provide Italy and especially Florence with a real trade fair, conceived and organized by trade operators for trade operators, and dedicated to the “beachwear” that matters. A new exhibition concept within a very peculiar historical framework, where all the most qualified international players ask for consideration and sobriety, professional profile and intuition.
The Association Toscanadamare has been the first in Europe to understand this concept and has translated it into a mission, whose purpose mainly consists in devoting all the efforts to the benefit of the beachwear, to its vivacity and unattainable creative mood that, without compromises, distinguishes it so much from any business strategy pursued by other international trade fairs and which today seems to be a bit anachronistic and somehow irritating.
Mare D’Amare therefore, stands as an ethically responsible platform, capable of representing the most qualified offer in terms of beachwear collections and where exhibitors are the very main actors and the visitors are the very guests. This may be the reason why so many have supported and followed us: in the latest years we have been able to deliver our enthusiasm and our mood, simply because our ambitions are our exhibitors’.
This is where true passion gets to, the real passion.